Read Shelley’s new book that’s already made it to #1 on three Amazon bestseller lists!
People always ask Shelley Brander what possessed her to leave the successful advertising firm she founded with her husband to open a local yarn store. And then they wonder how that one storefront grew into an e-commerce business, and from there into a global movement to Knit the World Together. In Move the Needle, Shelley shares stories from her life to show that you can pursue your life’s passions–both personal and professional–no matter how quirky or impossible they may seem to everyone around you.
“Just finished the book and loved it. Your story is spectacular and inspiring. I am new to Knit Stars and loved reading the story behind it. I will take many of the tips you offered as I explore some business ideas of my own moving forward. Can’t wait to have the hard copy of the book on my shelves as I will turn to it often.” - Karen G., early reader
“Remarkable! I read it in one day. I had already preordered a copy for my daughter, and now I’m going back to order one for my niece. The book was entertaining, informative, inspiring, and compelling. Part memoir, part entrepreneurship “how to,” part motivational. Shelley can definitely spin a yarn and her authentic style makes her story easy to connect with. Two thumbs up! I heartily endorsement this one!” - Ellen P., early reader
“Un-put-down-able,” Michelle F., early reader
What people are saying about Move the Needle: Yarns from an Unlikely Entrepreneur…
"Move The Needle is a call to action that inspires, entertains and encourages. This story challenged me to take the first step. Well done, Shelley."
Gaye Glasspie
founder and CEO, GGMAdelt
"This book will move you and help you find the determination to make that dream of yours come true."
Joji Locatelli
kntwear designer
"If only this book had existed when I started my business!"
Laura Zander
co-founder and CEO, Jimmy Beans Wool
"From the outside looking in, I would never have thought that Shelley ever had these kinds of struggles. Her story was refreshing, comforting, and also incredibly inspiring."
Amy Small
founder and CEO, Knit Collage
"It is Shelley’s cheerful determination, impressive warmth, and good humor, all coupled with drive and enviable marketing skills, that has carried her from being a newbie yarn shop owner and mother to creating Knit Stars and a global family of knitters. This book is quite a journey: kick back and enjoy the adventure.”
Lucy Neatby
knitting guru
"Move The Needle overflows with passion, wisdom, and hard-won business (and life) lessons."
Jeff Walker
#1 New Your Times best-selling author of Launch
"Shelley is like your best friend who sits you down, pours you a glass of wine, spills her juiciest secrets, then gives exactly the kick in the pants you need to put your wildest dreams into motion."
Amy Porterfield
entrepreneur and podcast host of Online Marketing Made Easy
"If you are looking for inspiration... this is exactly the book you need to read right now."
